The ideal fractal client is a mission-driven small business. We like to help passionate people make a difference in the world. Kenzie Collie Coaching (KCC) is an excellent example of this type of client.
Founder Kenzie Collie, RN, CNC, runs her business with a “passion for supporting women as they work to redeem their relationship with food and body.” With this market and business objective, I worked closely with Kenzie to achieve the right tone with the website. We carefully considered each word and design choice to create the desired brand voice, ending up with a website that KCC and fractal are both proud of.