meet rob
Hi there, my name is Rob, the dude behind fractal communications & marketing! Thanks for your interest in working with me. Here’s a bit about my background.
In 2020 I graduated with a degree in multimedia journalism from UNC at Chapel Hill. This area of study fascinated me because I am interested in how a business uses different communication tools to set itself apart and build a unique brand.
Armed with this education, I’ve gathered more than five years of experience in wide-ranging content marketing positions. From website development to writing to video editing, I’ve been shaping brands through a variety of communication mediums.
When I’m not at work, I enjoy spending time outdoors, traveling and eating tasty food! My ideal weekend would entail a big activity in the mountains followed by a refreshing beverage with my wife, Abigail, as we prepare a delicious meal at home (or a campsite).
the fractal story
After gaining experience in nearly every area of communications and marketing, I found that my skills and interests align with helping small businesses. Most small shops don’t have the budget or time to waste on a fancy schmancy website or large-scale paid advertising campaign. Rather, they need thoughtful communication pieces customized for the local audience.
Corporate agencies cost a fortune and are out of touch with the realities of small business. Fractal brings a scrappy, flexible approach to meet your unique business needs.
the fractal mission
The mission of fractal is to support the success of small businesses that promote health and wellness.
While fractal clients are in industries ranging from outdoor recreation to healthcare, one thing is always common: a focus on customer and community health. I pride myself on working with businesses that help people and create a positive change in their communities.
If your business’s driving force is to make positive impact in the world, I’d love to help you along the way!